AFRICAN CREATIVITY CAN ATTRACT CAPITAL, SAYS AWANI.

Standing on moving stories from the “Story-Telling” session on day 2 of the CANEX WKND in Lagos, Executive Vice President. Intra-African Trade and Export Bank., Kanayo Awani. explained extensively that indications abound that African creativity can attract huge capital.

After taking participants to memory lane on the potency and trajectory of Africa’s creative sector, the bank executive told the audience that the stories of hope as told by legendary Joke Silva and other creative hands which can be described as stories of hope, indicate that faith comes from hearing, while asking participants who ply their trade in the creative economy that they must bear in mind that the career they have chosen to undertake goes beyond mere entertainment, as it has the capacity to mobilize capital and offer them propencity to make money and effectively utilise the various value chains as associated with the situations in all other business activities.

She noted that CANEX has appraised some six bankable crestivities and would expect that more would emerge from this CANEX WKND, which is already indicating great potentials from the about 54 countries in Africa and the Caribbean.

She indicated that the emergence of an Impact Invedtment Fund would address the capital ⁹adequacy issues being observed. She also added that a new Chief Executive Officet has been appointed to adequately harmonise funding using the new outfit known as Pan African Film Fund.

Awani informed that sponsorships and funding have been made to provide global buyers of creative content owned by CANEX. About 30 African brands across Africa are available for buyers . She noted that such brands cut across books, sports, music, theatre, and others, which are believed to have exceeded some 200 million dollars.

She believes that more would be in the offing as about 100 sessions and collaborations are already on their way, which indicates good revenue for the industry.

Awani indicated that CANEX has done so much in food and gastronomy, resulting to the reason for Africa’s Fintech Industry to have been able to raise over100 million Dollars.

She concluded that CANEX would soon move beyond discussions into execution , urging participants to take advantage of all these developments by engaging in the value chains already available.from CANEX.

She asked the participants that , “while we celebrate the skills, we must try to enjoy the value the skills are creating”.Awani asked them to always think about how we, as investors can capture the full value of creativity while urging financiers to move into the industry with more seriousness and commitment , as she welcomed the over 15, 000 participants to Africa.